It’s usually easy to figure out what company sets the industry standard by how prospective competitors sell themselves to the public. For instance, a new site to be launched this week called SportsFanLive.com is supposed to be the “Facebook of Sports Fans.”
It’s so much like Facebook that something just like it had to be created exclusively for sports fans; but it’s also incredibly different as to attract users away from Facebook. A precarious balance, to say the least.
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